Blog — Paia

Visit our Paia, Maui boutique for handmade Hawaiian jewelry, sustainable clothing, and vintage dishware. Plus, discover the best things to do in Paia town on Maui's north shore.

Behind our products are very real (and very cool) people. We've got a dream team that makes Wings Hawaii thrive: a small-but-mighty force of incredible women, each bringing their own special skill sets to the bigger picture. We adore our Wings team, so read on to get to know the gals behind the brand! 

Need a Valentine’s gift for your special someone? We’ve got ya covered. Wings Hawaii is your go-to source for one-of-a-kind shell jewelry, fine 14k jewelry, original clothing, and island lifestyle accessories, all handcrafted with love and aloha on Maui. If you’re shopping for your girlfriend, bestie, or even yourself, we’ve got all the sweetest made-in-Maui gifts you need to make this Valentine's Day epic.

Wings Hawaii has been through a LOT over the years, and we wouldn't change a thing. Here, the OG trifecta (Sam, Melody, Becky) share their thoughts on some pivotal moments in Wings history.  2002 – Wings Hawaii is born!  Sam: I just really enjoyed making things for myself and friends. I remember not having a lot of money, but wanting cute clothes. I could afford a piece of fabric, or use an old tablecloth or curtain of my mom’s. The challenge was juggling school responsibilities, sailing team commitments, and finding time to make the shirts my friends were getting orders...

If you’re looking for the best Maui boutiques and authentic made-in-Hawaii items, Paia is a must-visit. Definitely plan a Paia shopping day if you’re looking to skip the same-old touristy stuff sold at the Maui mega-resorts. Here you’ll find authentic, locally-owned and operated boutiques and art galleries filled with unique wares handmade by Maui artisans, many using sustainable and upcycled materials. Plus, there’s never been a better time to support Maui small businesses!