You spoke, we listened, and we are so grateful for these real reviews from real Wings Hawaii customers. As a small, local business on Maui, it can be tough standing out in a crowd. That’s why we’re so thankful for you – people who shop with intention, prioritizing quality over quantity, handmade artistry over mass-production, and sustainability over fast fashion.
Here’s a few reasons why our supporters choose Wings Hawaii, in their own words.
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Handmade, handmade, handmade
Our founding philosophy and our reason for creating. Since Day One, more than 22 years ago, Wings Hawaii jewelry has always been handmade, with a commitment to expert craftsmanship and artistry.
“Best jewelry makers in the game. I’ve been fortunate to buy several of their handmade gold filled rings at Wings. They all have been the most unique and complimented rings I own ... Each one exudes obvious craftsmanship and Aloha that is not only unique to Maui, but to Wings in Paia specifically ... I cannot stop raving about this gem of a store and recommend anyone who wants quality jewelry to shop here! They’re real, awesome women behind every piece. Mahalo nui loa!” – Alahna T.
“Perfection! One of my favorite pieces. I’ve worn it every day since I received it. Made with beautiful quality! Can’t say enough wonderful things about the team at Wings Hawaii.” -Brandy C.
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Original, small-batch artistry
We proudly create in small batches, and our customers love knowing they’re wearing an original Wings Hawaii design by real artists.
“I can't say enough about these earrings, they're beautiful. I love how simple and light they are and the stone shimmers so much. I have never been disappointed with Wings. They're the only place I buy jewelry from because of their uniqueness and simple beauty.” – Vanessa R.
“These kinds of local boutiques are totally my jam. I love knowing that I'm supporting local employees while still being able to pay affordable prices for unique finds, and this store had it all.” – Joanna G.
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Sustainability
While we love that it’s trendy now, we’ve prioritized sustainability since before it was cool. Decades ago, we founded Wings on a mission to upcycle vintage treasures into new pieces of art. From repurposing vintage fabrics, to ethically sourcing shells and recycled metals, to reusing every extra scrap we can, we live and breathe sustainability in all aspects of Wings.
“The quality is unmatched and knowing I’m supporting a small sustainable business speaks volumes.” – Tasha B.
“Absolute amazing business ethic. Can I just say how truly amazing this company is! Very attentive, kind, caring, and they definitely go above and beyond to please their customers. Their helpfulness is one you don't see these days I feel like....so, it's nice to see a company that you can feel actually cares about making sure you're satisfied and happy all with genuine kindness. What's even greater is what they stand for! Keep doing your guys' thing! You definitely have a repeat customer here. Mahalo!” – Genesis M.
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Supporting a women-run, small local business
Founded by two best friends at The University of Hawaii, we’ve now expanded into the Wings dream team of today – a small-but-mighty force of incredible women, each bringing their own special skill sets to the bigger picture. We adore our team, and strive to share that love with our loyal customers, filling our Haiku studio and Paia boutique with aloha spirit.
“The customer service was outstanding.” – Susan D.
“Lovely shop filled with warm people.” – Deborah W.
“The Gals at wings are the best hype women out there. Thanks for always making my outfits and forever statement pieces special.” – Cassidy M.
“Top notch customer service.” – Kelsey S.
“This shop has exquisite taste and craftsmanship. And they are also lovely people.” – Kristin M.
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Quality and longevity > fast jewelry
You often hear about fast fashion, but fast jewelry is just as bad: the cheap, disposable stuff that degrades quickly and ends up in the trash. At Wings Hawaii, we use only the highest-quality materials to create heirloom-worthy pieces. Our customers know and trust our jewelry will last for years and years. While we love a cute jewelry trend, we focus on creating classic, elegant designs with timeless style that endures through generations.
“Well-crafted and durable. I wear it every day!” – Breanna
“The price is a little higher than studs you’d find at other stores, but I know they are high quality. Handmade of course, but also pure metal which means they’re hypoallergenic. I like that they look handmade as well … it gives them some character.” – Marg
“Always better than expected. Every purchase is a keepsake.” – M.W.
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Personal Touches
The best part of our jobs is the personal connections we make with our lovely customers. Over the years we’ve created special pieces for weddings, birthdays, anniversaries, and countless special occasions, and each one is an honor to be a part of. At Wings, we want to make jewelry that’s beyond just beautiful, but holds a meaningful, unique story for every individual.
“I gave these to a friend. When she opened them, she cried “these were made for me!” Giving Wings Hawaii jewelry to my loved ones is almost better than keeping the lovely pieces for myself!” – Kiley
“I got this necklace for my daughter. The stone represents the birthdate of her new baby. She absolutely loves it and wears it all the time. Thank you.” – Barbara
“I bought this for my wife in silver and gave it to her on the 29 year anniversary of our first date! She was speechless and gave way to tears. That says it all!” – Paul W.
“I got a 10 year anniversary ring that will hold a special story!” – Kelsey S.
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Aloha for Maui
At Wings, we love that our customers are a mix of locals and visitors. What unites us all is our deep love for Hawaii. Maui residents love shopping local and repping their beloved island, and visitors love taking home a little reminder of their special Hawaiian vacation. Whether you’ve just discovered us by traveling through Paia, or you’re our auntie’s sister’s neighbor’s cousin and we’ve known you for years – we are thankful for you.
“Takes me back to where I want to be... I love love love this cuff! I have been eyeing several of the sunrise shell pieces over the years since I first discovered the cutest shop in Paia back in 2014. I finally took the plunge and purchased the cuff and just love it! Every time I catch a glimpse of it I'm reminded of my favorite times visiting Maui and wish I was heading back!” – Amber
“I fell in love with their shop about 5 yrs ago when visiting Paia, HI. Every time we are in Maui I love to go in and purchase my new threads and jewelry. Even when I can’t make a visit, I love that I can go to their website and shop around like I’m back in Maui. Such great style!” -Nicole A.
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Designed from the Heart
We passionately pour our whole hearts into our creations. At Wings, we’re not just a brand; there is so much love, dedication, and purpose behind what we do. We hope you can feel that thoughtful intention in every piece.
“Beautiful and meaningful. So many unique and beautiful pieces that were designed from the heart! I absolutely love my necklace. It reminded me of my late Mother who passed. I wear it every day with her in mind! Thank you!” – Nancy D.
“So beautifully constructed and the chlorite quartz is absolutely stunning. I admittedly have numerous Wings Hawaii pieces, and this one is my new favorite. Thank you, ladies, for your beautiful art and the heart that goes into it!” – Laura W.
“Always the best of the best! I will forever continue to shop at Wings Hawaii...everything I have ever purchased has brought be so much joy...and the owners are the sweetest people on the planet. Mahalo Nui!” – Lauren L.
From the entire team at Wings Hawaii, mahalo for your support. We love you back!
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