About Us

Best friends Samantha Howard and Melody Torres started Wings Hawai'i fresh out of college at UH Manoa, after the hand-crafted garments and jewelry they'd sold in their dorms took off and led to wholesale orders, craft fairs, and boutique sales. Wings Hawai'i soared out of their desire to celebrate the free-spirited, breezy lifestyle of their island home. Inspired by the fierce beauty of the ocean, the brand seeks to empower all the mermaids, beach bums, and sun-kissed lovers of the world to smile, be happy, and shine...

our philosophy

We are rooted in mindfulness, eco-consciousness, and radical kindness. All our items are handmade in our workshop on Maui's North Shore by local artisans using sustainable materials like organic cotton, bamboo fibers, non-toxic dyes, and reclaimed metals and fabric. They're made to be both beautiful and comfortable—as in, "barefoot walks along the ocean shore at sunset" beautiful and comfortable. The handmade nature of our store celebrates the island, its community of locals and travelers, and the wild nature all around us.

The Team

Samantha

Founder & Head Designer

"I am so proud of what we have built. Wings started as a project while I was in college and has blossomed into more than just a brand.

Getting to spend my time designing and creating unique pieces for our customers is a wonderful way to earn one's way and I am thankful for the opportunity to get to do so."

Melody

Founder & Mission Control

"I’ve been a part of wings Hawaii since 2005 and what an epic adventure it’s been!

You’ll find me dyeing up all the fun clothing colors, as well as bringing Sam’s mermaid illustrations to life on our dish ware and screen printed clothing collections. I also love working in the shop where I get to meet all of the amazing people that have helped Wings become what it is today."

Angi

Sales Associate and Sunshine maker

"I am so grateful to be part of an AMAZING group of women and I truly value the connections I've made with each person on the team, our customers and everyone else in our sweet little Paia town community"

Associate Designer - Handsewn Collection

"I see the pieces I construct for Wings as well crafted wearable art. I listen to interesting audio books and pod casts while creating them with the hope that each garment absorbs the intention of quality and curiosity."

Janelle

Sales Associate and Merchandising Master

"As a creative myself, I find inspiration working with the Wings team. All of the love + passion that goes into what we make is the best! Stoked to be a part of this amazing group of girls"

Kat

Customer Service Specialist

"As a lover of quality design and businesses that support their local crafts people, I was a fan of Wings brand long before my dream of joining the team came to manifest.

I am privileged to be a member of the sales department, working in the shop and getting to interact directly with our amazing customers. My delight is in meeting new shoppers, reconnecting with old ones and making everyone's experience an enjoyable one."